The logo is a merge between a chat bubble and a person that is cut out as negative space from the letter C which refers to charity and has a subtle/ hidden smile as well in the logo.
As a dynamic logo concept, the logo icon changes other than the main logo design to these 3 options reflecting what charity provides to their communities and Social Charity being the carrier and facilitator for these charities to deliver these concepts
A seamless pattern is created in a squared block with multiple color variations for multiple implementation scenarios.
The seamless pattern allows repetition of the blocks and maintaining a continuous pattern layout.
