Hadeel Sayed Ahmad
Strategic Brand Designer
As a strategic brand designer, Hadeel's mission is to convert businesses into outstanding brands both strategically & visually. She designs logos & identity systems by building her client's brand's internal strategic identity & external visual identity to help brands stand out uniquely in a competitive world.
She had the opportunity to work with both startups & international brands from the very start of her career shift from being a Pharmacist to becoming a Strategic Brand Designer, such as Safeway, Applab, Salik Qatar, and LA-based production companies. Today she has worked on 200+ brands. Hadeel has also worked as an independent designer with different international agencies such as Leo Burnett and JWT.
Hadeel is passionate about strategic design and so she has become an active supporter of the international design community & the founder of the renowned Arabic community ‘Designers Union‘ with over 177k members.
She spoke at different design events throughout the years and has lectured a collective of over 2000 designers on how to become Strategic Brand Designers & how to succeed in the industry as respected professionals, this has subsequently led her to serve as a lead jury member for graduation projects in Universities and colleges across Jordan yearly for the past 6 years & a judge on different design contests including the design awards 'Gridliners'.
As a means to support & empower other fellow creatives, Hadeel Sayed Ahmad has authored ‘How to Design a Logo’, a practical guide that teaches designers how to become strategic brand designers to help convert businesses into brands.
www.howtodesignalogo.co
www.howtodesignalogo.co
↠ SPECIALITIES:
Art Direction | Graphic Design | Logo Design | Typography | Branding Design | Identity Design | Corporate Identity | Branding | Creative Direction | Brand Development | Brand positioning | Brand Strategy | Creative Brand Strategy
Publications
HOW TO DESIGN A LOGO
by Hadeel Sayed Ahmad
How to Design a Logo is a real and relevant practical book from a practicing logo designer to other practicing designers, that tackles the everyday needs & challenges of a logo designer put into one definitive guide & process for designing solid logos, creating the right identity system, how to present them to clients, & how to build a design career.